{"id":1378,"date":"2016-02-08T10:32:05","date_gmt":"2016-02-08T09:32:05","guid":{"rendered":"http:\/\/mp-c.eu\/agence\/?p=1378"},"modified":"2024-12-09T00:55:26","modified_gmt":"2024-12-08T23:55:26","slug":"le-social-media-management-rp-2-0-sont-ils-compatibles-avec-le-journalisme","status":"publish","type":"post","link":"https:\/\/mp-c.eu\/agence\/le-social-media-management-rp-2-0-sont-ils-compatibles-avec-le-journalisme\/","title":{"rendered":"Le Social Media Management &#038; RP 2.0 sont-ils compatibles avec le journalisme ?"},"content":{"rendered":"<p>Si l\u2019on se r\u00e9f\u00e8re aux d\u00e9finitions de Lucien Matrat [1]\u00a0(l\u2019un de nos p\u00e8res fondateurs[i]), le Conseiller en relations publics a pour but de cr\u00e9er de la confiance entre une organisation et ses publics. C\u2019est une conception qui a pr\u00e9valu ces derni\u00e8res ann\u00e9es et c\u2019est celle que j\u2019ai d\u00e9fendu devant les quelque 300 \u00e9l\u00e8ves auxquels j\u2019ai enseign\u00e9s les relations publics[ii]de 2004 \u00e0 2013.<\/p>\n<p>Le r\u00f4le de l\u2019attach\u00e9 de presse, expression usit\u00e9e il y a peu de temps encore pour qualifier ce m\u00e9tier, est quant \u00e0 lui plus restrictif. L\u2019attach\u00e9 de presse est sp\u00e9cialis\u00e9 dans les relations avec la presse \u00e9crite, \u00ab\u00a0les organes de presse\u00a0\u00bb tels qu\u2019on les appelait nagu\u00e8re (arr\u00eat\u00e9 du 23 octobre 1964).<\/p>\n<p>La r\u00e9volution, pas si silencieuse que cela, qui s\u2019est d\u00e9roul\u00e9e ces dix derni\u00e8res ann\u00e9es au sein du paysage m\u00e9diatique fran\u00e7ais[iii], si elle n\u2019a pas fait voler en \u00e9clats tous nos pr\u00e9ceptes et m\u00e9thodes, a singuli\u00e8rement modifi\u00e9 la donne.<\/p>\n<p><a href=\"http:\/\/culture-rp.com\/2016\/02\/08\/le-social-media-management-rp-2-0-sont-ils-compatibles-avec-le-journalisme\/\" target=\"_blank\">Lire l&rsquo;article dans son int\u00e9gralit\u00e9<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si l\u2019on se r\u00e9f\u00e8re aux d\u00e9finitions de Lucien Matrat [1]\u00a0(l\u2019un de nos p\u00e8res fondateurs[i]), le Conseiller en relations publics a pour but de cr\u00e9er de la confiance entre une organisation et ses publics. C\u2019est une conception qui a pr\u00e9valu ces derni\u00e8res ann\u00e9es et c\u2019est celle que j\u2019ai d\u00e9fendu devant les quelque 300 \u00e9l\u00e8ves auxquels j\u2019ai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2166],"tags":[124,27,92,131,143,145,243],"class_list":["post-1378","post","type-post","status-publish","format-standard","hentry","category-vision-rp","tag-communication","tag-confiance","tag-journaliste","tag-reseaux-sociaux","tag-relations-presse","tag-relations-publics","tag-social-media-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Social Media Management &amp; RP 2.0 sont-ils compatibles avec le journalisme ? - MPC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mp-c.eu\/agence\/le-social-media-management-rp-2-0-sont-ils-compatibles-avec-le-journalisme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Social Media Management &amp; RP 2.0 sont-ils compatibles avec le journalisme ? - MPC\" \/>\n<meta property=\"og:description\" content=\"Si l\u2019on se r\u00e9f\u00e8re aux d\u00e9finitions de Lucien Matrat [1]\u00a0(l\u2019un de nos p\u00e8res fondateurs[i]), le Conseiller en relations publics a pour but de cr\u00e9er de la confiance entre une organisation et ses publics. 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