{"id":1444,"date":"2016-02-10T15:59:35","date_gmt":"2016-02-10T14:59:35","guid":{"rendered":"http:\/\/mp-c.eu\/agence\/?p=1444"},"modified":"2016-03-25T16:15:30","modified_gmt":"2016-03-25T15:15:30","slug":"qualite-et-transparence-comme-maitres-mots-un-article-de-mathilde-cuchet-chosseler","status":"publish","type":"post","link":"https:\/\/mp-c.eu\/agence\/qualite-et-transparence-comme-maitres-mots-un-article-de-mathilde-cuchet-chosseler\/","title":{"rendered":"QUALITE ET TRANSPARENCE COMME MA\u00ceTRES-MOTS, un article de Mathilde Cuchet-Chosseler*"},"content":{"rendered":"<p>L&rsquo;exigence de qualit\u00e9 devient incontournable lorsque l&rsquo;objectif de la communication est de collecter des dons.<\/p>\n<p>Le respect du donateur est primordial et cette exigence doit alors s&rsquo;accompagner d&rsquo;une exigence de transparence.<\/p>\n<p>L&rsquo;\u00e9volution rapide des techniques et\u00a0des strat\u00e9gies de communication,\u00a0notamment via Internet, am\u00e8ne les associations\u00a0\u00e0 vouloir optimiser leur communication,<\/p>\n<p>parfois au d\u00e9triment de la qualit\u00e9 de\u00a0celle-ci.<\/p>\n<p>En effet, pour se d\u00e9marquer dans\u00a0un contexte de concurrence accrue, il peut\u00a0\u00eatre tentant de verser dans l&rsquo;approximation\u00a0ou l&#8217;emploi de formules frappantes,<br \/>\nau risque de s&rsquo;affranchir des r\u00e8gles de base\u00a0qui doivent nourrir une communication de\u00a0qualit\u00e9.<\/p>\n<p><span style=\"color: #0000ff;\">La suite dans Juris Association N \u00b0 532 \u00a0du 1er f\u00e9vrier &#8211; page 24<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Mathilde Cuchet-Chosseler est\u00a0D\u00e9l\u00e9gu\u00e9e d\u00e9ontologie\u00a0et relations ext\u00e9rieures, Comite de\u00a0la Charte du Don en Confiance<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;exigence de qualit\u00e9 devient incontournable lorsque l&rsquo;objectif de la communication est de collecter des dons. Le respect du donateur est primordial et cette exigence doit alors s&rsquo;accompagner d&rsquo;une exigence de transparence. L&rsquo;\u00e9volution rapide des techniques et\u00a0des strat\u00e9gies de communication,\u00a0notamment via Internet, am\u00e8ne les associations\u00a0\u00e0 vouloir optimiser leur communication, parfois au d\u00e9triment de la qualit\u00e9 de\u00a0celle-ci. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[8,1],"tags":[29,252,27,23,103,251,145,250],"class_list":["post-1444","post","type-post","status-publish","format-standard","hentry","category-actualites-generales","category-divers","tag-association","tag-comite-de-la-charte-du-don-en-confiance","tag-confiance","tag-don","tag-label","tag-qualite","tag-relations-publics","tag-transparence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>QUALITE ET TRANSPARENCE COMME MA\u00ceTRES-MOTS, un article de Mathilde Cuchet-Chosseler* - MPC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mp-c.eu\/agence\/qualite-et-transparence-comme-maitres-mots-un-article-de-mathilde-cuchet-chosseler\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QUALITE ET TRANSPARENCE COMME MA\u00ceTRES-MOTS, un article de Mathilde Cuchet-Chosseler* - MPC\" \/>\n<meta property=\"og:description\" content=\"L&rsquo;exigence de qualit\u00e9 devient incontournable lorsque l&rsquo;objectif de la communication est de collecter des dons. 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