{"id":1458,"date":"2016-02-11T09:54:14","date_gmt":"2016-02-11T08:54:14","guid":{"rendered":"http:\/\/mp-c.eu\/agence\/?p=1458"},"modified":"2024-12-09T00:55:26","modified_gmt":"2024-12-08T23:55:26","slug":"culture-du-faux","status":"publish","type":"post","link":"https:\/\/mp-c.eu\/agence\/culture-du-faux\/","title":{"rendered":"Culture du faux : \u00e0 trop jouer les apprentis sorciers, on va se br\u00fbler !"},"content":{"rendered":"<h3 id=\"662a\" class=\"graf--h3 graf--first\">Comment on s\u2019est fabriqu\u00e9 un fake concurrent pour choper de la croissance<\/h3>\n<p>En apparence un superbe coup &#8230; \u00a0marketing et effectivement des dizaines de milliers de vues pour le client final et donc une visibilit\u00e9 et une notori\u00e9t\u00e9 accrues.<\/p>\n<p>De fait, c&rsquo;est ing\u00e9nieux, bien fait et le bad buzz a superbement bien fonctionn\u00e9.<\/p>\n<p>En r\u00e9alit\u00e9, \u00a0c&rsquo;est bel et bien un faux \u00a0(plus explicite que fake qui fait rire !) et \u00a0c&rsquo;est donc une culture du mensonge qui se d\u00e9veloppe.<\/p>\n<p>Une g\u00e9n\u00e9ralisation qui fera\u00a0de nous tous (les professionnels), au final, les vrais dindons de la farce !<\/p>\n<p>Des clients qui ne croiront plus en nous, des journalistes qui douteront, un public encore plus d\u00e9sabus\u00e9 et des pratiques\u00a0qui alimenteront \u00a0les th\u00e8ses des complotistes !<\/p>\n<p>Comment ensuite d\u00e9m\u00ealer le faux du vrai ?<\/p>\n<p><a href=\"https:\/\/medium.com\/france\/comment-on-a-fabriqu%C3%A9-notre-propre-concurrent-pour-choper-de-la-croissance-7912fdb1972b#.k8pry68kc\" target=\"_blank\">Lire le r\u00e9sum\u00e9 de l&rsquo;op\u00e9ration<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment on s\u2019est fabriqu\u00e9 un fake concurrent pour choper de la croissance En apparence un superbe coup &#8230; \u00a0marketing et effectivement des dizaines de milliers de vues pour le client final et donc une visibilit\u00e9 et une notori\u00e9t\u00e9 accrues. De fait, c&rsquo;est ing\u00e9nieux, bien fait et le bad buzz a superbement bien fonctionn\u00e9. En r\u00e9alit\u00e9, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2166],"tags":[124,260,263,259,262,145,261,85],"class_list":["post-1458","post","type-post","status-publish","format-standard","hentry","category-vision-rp","tag-communication","tag-community-manager","tag-facebook","tag-fake","tag-mensonge","tag-relations-publics","tag-social-media-manager","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Culture du faux : \u00e0 trop jouer les apprentis sorciers, on va se br\u00fbler ! - MPC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mp-c.eu\/agence\/culture-du-faux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Culture du faux : \u00e0 trop jouer les apprentis sorciers, on va se br\u00fbler ! - MPC\" \/>\n<meta property=\"og:description\" content=\"Comment on s\u2019est fabriqu\u00e9 un fake concurrent pour choper de la croissance En apparence un superbe coup &#8230; \u00a0marketing et effectivement des dizaines de milliers de vues pour le client final et donc une visibilit\u00e9 et une notori\u00e9t\u00e9 accrues. 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