{"id":2223,"date":"2016-10-13T18:30:23","date_gmt":"2016-10-13T17:30:23","guid":{"rendered":"http:\/\/mp-c.eu\/agence\/?p=2223"},"modified":"2024-12-09T01:06:45","modified_gmt":"2024-12-09T00:06:45","slug":"webinaire-syrpa-comparaison-letude-de-lobservatoire-metiers-agricoles","status":"publish","type":"post","link":"https:\/\/mp-c.eu\/agence\/webinaire-syrpa-comparaison-letude-de-lobservatoire-metiers-agricoles\/","title":{"rendered":"Les psychoportraits symboliques : les actus !"},"content":{"rendered":"

Le 7 octobre, le webinaire du SYRPA \u00e9tait destin\u00e9 aux agri-communicants.
\nLe but \u00e9tait de comparer l’\u00e9tude de l’observatoire des m\u00e9tiers et les psychoportraits des communicants. Lire l’\u00e9tude ici\u00a0<\/a><\/p>\n

Une exp\u00e9rience in\u00e9dite encore et ludique qui a permis de poser des questions en direct aux communicants pr\u00e9sents.<\/p>\n

Ainsi j’ai pu savoir quelle \u00e9tait leur couleur pr\u00e9f\u00e9r\u00e9e, leur saveur, le conte qui avait leur pr\u00e9f\u00e9rences et surtout qu’elles \u00e9taient leurs personnifications.<\/p>\n

Au final, peu de diff\u00e9rences entre les communicants de l\u2019\u00e9tude conduite avec Cision<\/a><\/strong>\u00a0et les agri-communicants. D\u00e9monstration est encore faite qu’entre une \u00e9tude statistiques et une \u00e9tude r\u00e9alis\u00e9e avec la m\u00e9thodologie du Psychoportrait symbolique, les diff\u00e9rentes sont \u00a0anecdotiques.<\/p>\n

\u00a0\"psychoportraitL’Etude r\u00e9alis\u00e9e avec Cision : le psychoportrait du communicant<\/h3>\n

Pour commencer : le replay de\u00a0la session du webinaire Cision : \u00a0ici<\/a><\/p>\n

Le r\u00e9sultat de l’\u00e9tude Cision : \u00a0cliquez l\u00e0\u00a0<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

L’analyse\u00a0 du SYRPA :<\/h3>\n

Marie-Pierre Medouga a pr\u00e9sent\u00e9 au cours d\u2019une webconf\u00e9rence les psychoportraits des communicants d\u2019aujourd\u2019hui qu\u2019elle a r\u00e9alis\u00e9 r\u00e9cemment pour Cision, et les\u00a0a compar\u00e9s aux principales caract\u00e9ristiques des agri-communicants.<\/p>\n

Le psychoportrait <\/strong><\/a>est une autre mani\u00e8re d\u2019\u00eatre connect\u00e9 \u00e0 l\u2019inconscient individuel et collectif. Il permet de comprendre les attentes symboliques, de voir les arch\u00e9types et les symboles pour mieux d\u00e9crypter les comportements et am\u00e9liorer la strat\u00e9gie. Cette m\u00e9thode conjugue sociologie, psychologie, anthropologie et une th\u00e9orie : celle de la congruence symbolique.<\/p>\n

\"psychoportrait.<\/p>\n

Dans les deux cas, la r\u00e9flexion strat\u00e9gique prend une place de plus en plus pr\u00e9pond\u00e9rante. La prospective et les plans de communication (vision \u00e0 moyen et long terme) sont en hausse. Les communicants sont des professionnels qui appr\u00e9cient d\u2019avoir une vision transversale, et un levier strat\u00e9gique important. La fonction voit na\u00eetre de nouveaux m\u00e9tiers dans un climat \u00e9volutif et changeant.<\/p>\n

Pour lire l’int\u00e9gralit\u00e9 de l’analyse SYRPA : \u00a0c’est ici\u00a0<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

<\/h3>\n

A\u00a0propos de\u00a0l’institut du Psychoportrait symbolique :<\/h3>\n
<\/div>\n
\n

L\u2019institut regroupe les formations, les ateliers, les \u00e9v\u00e9nements qui ont tous un d\u00e9nominateur commun :
\nIls sont compatibles avec le CPF, utilisent des outils in\u00e9dits, et des m\u00e9thodes innovantes qui ont fait leurs preuves et b\u00e9n\u00e9ficient de l\u2019agr\u00e9ment de formation.<\/p>\n

Marie-Pierre Medouga a en effet form\u00e9 plus de 400 \u00e9l\u00e8ves (du niveau bac au niveau Master 2) et plus de 200 stagiaires en entreprises. Elle a enseign\u00e9 dans diff\u00e9rents \u00e9tablissements d\u2019enseignement sup\u00e9rieur tels que l\u2019ECS, l\u2019EFAP, l\u2019ISCPA, l\u2019ESP durant plusieurs ann\u00e9es et a \u00e9t\u00e9 pr\u00e9sidente de la commission formation du SYNAP.
\nL\u2019institut propose des formations et des ateliers pour les particuliers et les entreprises.\u00a0La plupart des formations utilisent la m\u00e9thode des psychoportraits symboliques \u00a9.\u00a0D\u00e9pos\u00e9e en 2013, cette m\u00e9thode a \u00e9t\u00e9 auparavant exp\u00e9riment\u00e9e durant pr\u00e8s de 30 ans.<\/p>\n<\/div>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Le 7 octobre, le webinaire du SYRPA \u00e9tait destin\u00e9 aux agri-communicants. Le but \u00e9tait de comparer l’\u00e9tude de l’observatoire des m\u00e9tiers et les psychoportraits des communicants. Lire l’\u00e9tude ici\u00a0 Une exp\u00e9rience in\u00e9dite encore et ludique qui a permis de poser des questions en direct aux communicants pr\u00e9sents. Ainsi j’ai pu savoir quelle \u00e9tait leur couleur […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2166],"tags":[631,358,295,630,146,633,632,635,634,208,24,558],"class_list":["post-2223","post","type-post","status-publish","format-standard","hentry","category-vision-rp","tag-etude-statistiques","tag-agence-de-relations-medias","tag-animation","tag-barometre","tag-coaching","tag-communicants","tag-enquete","tag-institut","tag-profils","tag-psychoportrait-symbolique","tag-sondage","tag-strategie"],"acf":[],"yoast_head":"\nLes psychoportraits symboliques : les actus ! - MPC<\/title>\n<meta name=\"description\" content=\"Marie-Pierre Medouga a dress\u00e9 les psychoportraits des communicants et l'a compar\u00e9 aux r\u00e9sultats de l\u2019Observatoire des m\u00e9tiers de la communication du SYRPA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mp-c.eu\/agence\/webinaire-syrpa-comparaison-letude-de-lobservatoire-metiers-agricoles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les psychoportraits symboliques : les actus ! 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