{"id":4686,"date":"2020-12-17T18:45:11","date_gmt":"2020-12-17T17:45:11","guid":{"rendered":"https:\/\/mp-c.eu\/agence\/?p=4686"},"modified":"2020-12-17T18:50:44","modified_gmt":"2020-12-17T17:50:44","slug":"une-campagne-de-mobilisation-100-numerique-a-loccasion-de-la-serd-2020","status":"publish","type":"post","link":"https:\/\/mp-c.eu\/agence\/une-campagne-de-mobilisation-100-numerique-a-loccasion-de-la-serd-2020\/","title":{"rendered":"Une campagne de mobilisation 100% num\u00e9rique \u00e0 l’occasion de la SERD 2020"},"content":{"rendered":"

 <\/p>\n

Rettenmaier France a sensibilis\u00e9 l\u2019ensemble de ses publics \u00e0 l\u2019occasion de la SERD 2020<\/em><\/h4>\n

\"\"<\/p>\n

La semaine europ\u00e9enne de la r\u00e9duction des d\u00e9chets (SERD 2020) vient de se terminer. \u00a0La pand\u00e9mie a malheureusement assombri la f\u00eate car toutes les animations pr\u00e9vues en ext\u00e9rieur et en int\u00e9rieur ont \u00e9t\u00e9 annul\u00e9es. C\u2019est donc un bilan contrast\u00e9 pour cette SERD 2020. Rettenmaier France, chef de file d\u2019un mouvement en faveur des liti\u00e8res v\u00e9g\u00e9tales a diversifi\u00e9 ses actions en direction de tous ses publics durant ces 10 jours. Campagne sur les r\u00e9seaux sociaux, vid\u00e9o sur Youtube, newsletters, entretiens avec les associations et lettre ouverte ont \u00e9t\u00e9 les outils s\u00e9lectionn\u00e9s pour cette campagne 100% num\u00e9rique.<\/h4>\n

Faire prendre conscience de l\u2019impact environnemental des liti\u00e8res pour chats n\u00e9cessitait une action coup d\u2019\u00e9clat ! La pand\u00e9mie mondiale en a d\u00e9cid\u00e9 autrement. L\u2019entreprise, qui a pris les devants pour apporter une solution alternative \u00e0 l\u2019impact environnemental des liti\u00e8res min\u00e9rales, a lanc\u00e9 sa campagne grand public durant la SERD 2020.<\/p>\n

\u00a0<\/strong><\/p>\n

SERD 2020 : Susciter l\u2019int\u00e9r\u00eat des propri\u00e9taires de chats et leur faire prendre conscience<\/h4>\n

Plus de 5000 personnes ont \u00e9t\u00e9 sensibilis\u00e9es directement en r\u00e9pondant au calculateur de l\u2019empreinte \u00e9cologique des liti\u00e8res pour chats.<\/p>\n

https:\/\/www.act-best.fr<\/a><\/p>\n

https:\/\/www.youtube.com\/watch?v=ZndZNn5xYBg&feature=youtu.be&ab_channel=Cat%27sBestFrance<\/a><\/p>\n

La communaut\u00e9 des propri\u00e9taires de chats sur les r\u00e9seaux sociaux a pu d\u00e9couvrir la campagne \u00ab\u00a0Passez au v\u00e9g\u00e9tal\u00a0\u00bb\u00a0; plus de 50\u00a0000 personnes ont \u00e9t\u00e9 vis\u00e9es.<\/p>\n

Les vid\u00e9os de Rettenmaier lanc\u00e9s pour la SERD 2020 :<\/h4>\n

https:\/\/vimeo.com\/441051378\/6a65b875ed<\/a><\/p>\n

https:\/\/vimeo.com\/441051427\/ce53423858<\/a><\/p>\n

https:\/\/vimeo.com\/441051477\/c78adc290d<\/a><\/p>\n

https:\/\/vimeo.com\/441051513\/4d209c0b92<\/a><\/p>\n

\u00a0<\/strong><\/p>\n

Alerter les parlementaires et mobiliser les collectivit\u00e9s territoriales<\/h4>\n

Parall\u00e8lement, les parlementaires et les collectivit\u00e9s ont \u00e9t\u00e9 sensibilis\u00e9s gr\u00e2ce \u00e0 une newsletter. Dans le num\u00e9ro 2 de la lettre des collectivit\u00e9s (\u00e0 para\u00eetre), Juliette L\u00e9onard, Responsable d\u00e9chets de la communaut\u00e9 de communes du pays Orne-Moselle t\u00e9moigne de leur exp\u00e9rimentation en cours en mati\u00e8re de biod\u00e9chets\u00a0: les liti\u00e8res v\u00e9g\u00e9tales \u00e9tant organiques sont accept\u00e9es.<\/p>\n

Fran\u00e7ois-Michel Lambert, d\u00e9put\u00e9 des Bouches-du-Rh\u00f4ne et pr\u00e9sident fondateur de l\u2019Institut National pour l\u2019Economie Circulaire (INEC), dans la lettre consacr\u00e9e aux parlementaires (\u00e0 para\u00eetre), pr\u00e9sente ses objectifs en mati\u00e8re de r\u00e9duction des d\u00e9chets.<\/p>\n

Les premi\u00e8res newsletters\u00a0:<\/p>\n

https:\/\/www.act-best.fr\/JRS_Newsletter_collectivite.pdf<\/a><\/p>\n

https:\/\/www.act-best.fr\/JRS_Newsletter_Parlementaires.pdf<\/a><\/p>\n

Une lettre ouverte en faveur d\u2019une prise en compte de l\u2019impact des liti\u00e8res pour la SERD 2020<\/h4>\n

Enfin, trois personnalit\u00e9s, du monde l\u2019enseignement, du monde associatif et une sp\u00e9cialiste des d\u00e9chets ont sign\u00e9 avec Nicolas Dubois, une lettre ouverte. (en PJ)<\/p>\n

Les co-signataires :<\/h4>\n

Penelope Vincent-Sweet<\/strong> de \u00ab Sweet by Nature \u00bb est consultante en environnement et \u00e9conomie circulaire, sp\u00e9cialit\u00e9 d\u00e9chets organiques. Elle est aussi b\u00e9n\u00e9vole pour France Nature Environnement. Elle fut membre du CESE de 2010 \u00e0 2015<\/p>\n

Alexandre Pasche<\/strong>, Ma\u00eetre de Conf\u00e9rence associ\u00e9, Co-directeur du Master 2 RSE, communication et environnement – Charg\u00e9 de mission Transition soci\u00e9tale et environnementale \u2013 Cergy Paris Universit\u00e9<\/p>\n

Kamera Vesic<\/strong>, fondatrice et directrice g\u00e9n\u00e9rale de l\u2019Association PIK PIK environnement qui, depuis 11 ans, accompagne tous les publics franciliens \u00e0 la Transition Ecologique et Solidaire, avec une \u00e9quipe de 15 salari\u00e9s.<\/p>\n

Nicolas Dubois<\/strong>, responsable d\u00e9veloppement Rettenmaier et soutien de PLA France\u00a0 (un groupement en faveur des liti\u00e8res v\u00e9g\u00e9tales en Europe).<\/p>\n

T\u00e9l\u00e9charger la lettre ouverte :\u00a0 cliquez<\/a><\/p>\n

T\u00e9l\u00e9charger le communiqu\u00e9 : ici<\/a><\/p>\n

Lire la lettre des Collectivit\u00e9s N \u00b0 2 : t\u00e9l\u00e9chargez-la<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  Rettenmaier France a sensibilis\u00e9 l\u2019ensemble de ses publics \u00e0 l\u2019occasion de la SERD 2020 La semaine europ\u00e9enne de la r\u00e9duction des d\u00e9chets (SERD 2020) vient de se terminer. \u00a0La pand\u00e9mie a malheureusement assombri la f\u00eate car toutes les animations pr\u00e9vues en ext\u00e9rieur et en int\u00e9rieur ont \u00e9t\u00e9 annul\u00e9es. C\u2019est donc un bilan contrast\u00e9 pour […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[199,1853,1851,358,1856,1854,1772,1852,1850,1855,200,1848,1849,1845,474,1847,1846,1844],"class_list":["post-4686","post","type-post","status-publish","format-standard","hentry","category-divers","tag-ecologie","tag-ademe","tag-agence-eco-co","tag-agence-de-relations-medias","tag-alexandre-pasche","tag-biodechets","tag-biogaz","tag-collectivites","tag-communaute-de-communes-pays-orne-moselle","tag-dechets-organiques","tag-environnement","tag-francois-michel-lambert","tag-juliette-leonard","tag-litieres-vegetales-litieres-minerales","tag-marie-pierre-medouga","tag-parlementaires","tag-poubelles-ordures-menageres","tag-rettenmaier-dechets-serd-2020-mobilisation-reduction-des-dechets"],"acf":[],"yoast_head":"\nUne campagne de mobilisation 100% num\u00e9rique \u00e0 l'occasion de la SERD 2020 - 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