{"id":5724,"date":"2024-11-28T14:35:55","date_gmt":"2024-11-28T14:35:55","guid":{"rendered":"https:\/\/www.mpc.popncom.com\/agence\/?p=5724"},"modified":"2024-12-15T18:18:55","modified_gmt":"2024-12-15T17:18:55","slug":"lagence-mp-c-a-lavant-garde-de-la-revolution-numerique","status":"publish","type":"post","link":"https:\/\/mp-c.eu\/agence\/lagence-mp-c-a-lavant-garde-de-la-revolution-numerique\/","title":{"rendered":"L’agence MP & C : A l’avant-garde de la r\u00e9volution num\u00e9rique"},"content":{"rendered":"

\"\"<\/strong><\/p>\n

Depuis 1992, l’agence M\u00e9dia Presse & Communication (MP&C) se positionne \u00e0 l’avant-garde de la r\u00e9volution num\u00e9rique.<\/strong><\/p>\n

Pourquoi le terme \u00ab m\u00e9dia \u00bb figurait–il dans notre marque d\u00e8s 1992 ? Parce que nous \u00e9tions d\u00e9j\u00e0 convaincus que les nouveaux m\u00e9dias joueraient un r\u00f4le crucial dans notre avenir.<\/p>\n

C’est la raison pour laquelle nous avons ax\u00e9 notre activit\u00e9 sur les relations publics, en particulier les relations presse, la communication corporate et le marketing, en int\u00e9grant tr\u00e8s t\u00f4t les disciplines du marketing on line.<\/p>\n

Aujourd’hui, chacun d’entre nous peut devenir un m\u00e9dia. Les r\u00f4les \u00e9voluent, les disciplines se red\u00e9finissent et les fonctions fusionnent, ouvrant ainsi la voie \u00e0 de nouvelles fronti\u00e8res dans le domaine des relations. Tout se reconfigure.<\/p>\n

Nous avons longuement d\u00e9battu des bouleversements en cours dans le paysage m\u00e9diatique, notamment avec l’\u00e9mergence des blogueurs et influenceurs, ainsi que des modifications s\u00e9mantiques qui touchent notre profession. Nous appr\u00e9hendons \u00e0 pr\u00e9sent l’arriv\u00e9e des AI ou IA et les d\u00e9flagrations qu’elles provoquent non seulement en termes de remplacement de certaines de nos fonctions (et de celles des journalistes) mais aussi en terme de reconfiguration totale de notre m\u00e9tier.<\/p>\n

Marc Michiels et Cindy Bettant, auteurs de Culture RP Cross Gen, parlent de l’expertise cl\u00e9 du nouveau Brand culture manager pour retracer ces transformations dans le m\u00e9tier des RP, et j’ai eu l’honneur d’y voir certains de mes articles mentionn\u00e9s.<\/p>\n

Le paysage RP a beaucoup chang\u00e9\u00a0 \u00a0gr\u00e2ce \u00e0 la r\u00e9volution num\u00e9rique mais\u00a0 c’est un changement qui n’\u00e9tait impr\u00e9visible qu’en apparence !\u00a0 D\u00e8s l’origine, Les RP, dont le moteur est de susciter la confiance entre les diff\u00e9rents publics et l’organisation, \u00e9taient d\u00e9j\u00e0 en capacit\u00e9 de s’approprier un grand nombre de champs d’intervention et d’outils. En raison de leur plasticit\u00e9. A l’instar du cerveau, les RP se reconfigurent \u00e0 chaque \u00e9volution ou mutation technologique ou technique.<\/p>\n

C’est ce que nous avions pr\u00e9vu \u00e0 l’origine en imaginant cette marque qui a pris son logo d\u00e9finitif dans les ann\u00e9es 2000 : Media, Presse & Communication pour englober tout ce qui \u00e9tait et qui serait bient\u00f4t. L’agence avait d\u00e9j\u00e0 internet en 1992 (les fameux routeurs 64 ko !) et deux t\u00e9l\u00e9phone portables !
\nNous avons donc voulu quelques ann\u00e9es plus tard, un logo qui personnifie encore davantage le r\u00f4le du RP. Au centre ! Il fait l’interface entre les diff\u00e9rents publics : il est le lien et l’esperluette !<\/p>\n

Ce logo est le fruit des observations de @Na_dessinateur, dessinateur de presse mais pas seulement dont vous pouvez retrouver le travail ici<\/a> et qui\u00a0 accompagne l’agence depuis plus de 20 ans.<\/p>\n

Accompagner la r\u00e9volution num\u00e9rique, une vocation<\/h5>\n

Forte d’une communaut\u00e9 digitale de pr\u00e8s de 20 000 abonn\u00e9s ou followers, l’agence MP & C est toujours \u00e0 l’avant-garde.<\/p>\n

C’est cette expertise riche et vari\u00e9e que notre agence met \u00e0 votre service. Nous constituons des \u00e9quipes sur mesure pour vous accompagner dans vos strat\u00e9gies. Nous travaillons vos r\u00e9seaux sociaux en marque blanche ou devenons votre social media manager.<\/p>\n

D\u00e9couvrez notre nouveau site qui vous permettra d’identifier rapidement vos besoins : cliquez ici<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis 1992, l’agence M\u00e9dia Presse & Communication (MP&C) se positionne \u00e0 l’avant-garde de la r\u00e9volution num\u00e9rique. Pourquoi le terme \u00ab m\u00e9dia \u00bb figurait–il dans notre marque d\u00e8s 1992 ? Parce que nous \u00e9tions d\u00e9j\u00e0 convaincus que les nouveaux m\u00e9dias joueraient un r\u00f4le crucial dans notre avenir. C’est la raison pour laquelle nous avons ax\u00e9 notre […]<\/p>\n","protected":false},"author":1,"featured_media":5775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2176,2166],"tags":[1516,2177,1436,198,474,131,2178,145],"class_list":["post-5724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-export","category-vision-rp","tag-rp","tag-agence-media-presse-et-communication","tag-agence-mp-c","tag-medias","tag-marie-pierre-medouga","tag-reseaux-sociaux","tag-revolution-numerique","tag-relations-publics"],"acf":[],"yoast_head":"\nL'agence MP & C : A l'avant-garde de la r\u00e9volution num\u00e9rique - MPC<\/title>\n<meta name=\"description\" content=\"Depuis 1992, l'agence M\u00e9dia Presse & Communication (MP&C) se positionne \u00e0 l'avant-garde de la r\u00e9volution num\u00e9rique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mp-c.eu\/agence\/lagence-mp-c-a-lavant-garde-de-la-revolution-numerique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'agence MP & C : A l'avant-garde de la r\u00e9volution num\u00e9rique - 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