{"id":5815,"date":"2024-11-28T17:16:52","date_gmt":"2024-11-28T17:16:52","guid":{"rendered":"https:\/\/www.mpc.popncom.com\/agence\/?p=5815"},"modified":"2024-12-15T17:43:11","modified_gmt":"2024-12-15T16:43:11","slug":"une-expertise-reconnue-depuis-32-ans","status":"publish","type":"post","link":"https:\/\/mp-c.eu\/agence\/une-expertise-reconnue-depuis-32-ans\/","title":{"rendered":"Une expertise reconnue depuis 32 ans\u00a0"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5817 size-medium\" title=\"expertise\" src=\"https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2024\/11\/AdobeStock_853941220-scaled-1-300x125.jpeg\" alt=\"\" width=\"300\" height=\"125\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Depuis 32 ans, l&rsquo;agence MP&amp;C accompagne les organisations de toutes tailles \u00e0 travers divers secteurs. Nous nous engageons \u00e9galement \u00e0 r\u00e9fl\u00e9chir et \u00e0 accompagner les mutations de notre m\u00e9tier au sein de r\u00e9seaux d\u00e9di\u00e9s.<\/p>\n<p>Plusieurs de mes articles ont retenu l&rsquo;attention des instances professionnelles. Dans l&rsquo;une de mes publications, je me suis interrog\u00e9e sur la compatibilit\u00e9 entre les relations publiques et le journalisme. J&rsquo;ai \u00e9galement explor\u00e9 l&rsquo;id\u00e9e d&rsquo;une obsolescence suppos\u00e9e de nos m\u00e9tiers, ainsi que l&rsquo;impact du RGPD sur notre secteur. Cette approche compl\u00e8te mon engagement dans l&rsquo;enseignement et mon r\u00f4le en tant qu&rsquo;administratrice de nos instances.<\/p>\n<p>Cette expertise, je l&rsquo;ai d\u00e9velopp\u00e9e tout au long de mon engagement aupr\u00e8s du SYNAP (syndicat national des attach\u00e9s de presse professionnels et des Conseillers en Relations publics). Sans doute parce qu&rsquo;issue du droit\u00a0 priv\u00e9 international (ma formation initiale) et venue au marketing direct et \u00e0 la communication un peu plus tard, j&rsquo;ai du concilier ces apports divers.\u00a0 A l&rsquo;instar de cette diversit\u00e9, le conseiller RP n&rsquo;est jamais fig\u00e9 dans une fonction. Son expertise requiert de s&rsquo;adapter \u00e0 de nouveaux domaines et de nouveaux outils bien plus que dans d&rsquo;autres secteurs, je gage !<\/p>\n<p>Notre m\u00e9tier est en effet en continuelle mutation : il suit les innovations num\u00e9riques, l&rsquo;arriv\u00e9e et le d\u00e9veloppement des IA notamment et les \u00e9volutions soci\u00e9tales. Il d\u00e9veloppe une expertise : celle de bien comprendre des publics qu&rsquo;il identifie, \u00e9tudie et qu&rsquo;il f\u00e9d\u00e8re.<\/p>\n<p>Le c\u0153ur de notre m\u00e9tiers, c&rsquo;est en effet l&rsquo;opinion publique. Comment \u00eatre en phase, l&rsquo;\u00e9couter, la comprendre et l&rsquo;analyser pour mieux accompagner nos clients.<\/p>\n<p>Tout au long de ces 32 ann\u00e9es et sans doute durant encore quelques ann\u00e9es, l&rsquo;agence MP &amp; C et les experts qu&rsquo;elle a form\u00e9s continuera d&rsquo;\u00e9voluer aupr\u00e8s de ces publics et se questionnera pour mieux accompagner l&rsquo;ensemble de ses clients.<\/p>\n<p>Vous pouvez d\u00e9couvrir un exemple de mes contributions dans la rubrique <a href=\"https:\/\/mp-c.eu\/agence\/publications\/\" target=\"_blank\" rel=\"noopener\">\u00ab\u00a0publications\u00a0\u00bb.<\/a><\/p>\n<p>Le dernier article paru\u00a0 dans Culture RP :<a href=\"https:\/\/www.culture-rp.com\/relations-presse-medias\/culture-rp-cross-gen-retour-dexperte-marie-pierre-medouga\/\" target=\"_blank\" rel=\"noopener\"> ici<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Depuis 32 ans, l&rsquo;agence MP&amp;C accompagne les organisations de toutes tailles \u00e0 travers divers secteurs. Nous nous engageons \u00e9galement \u00e0 r\u00e9fl\u00e9chir et \u00e0 accompagner les mutations de notre m\u00e9tier au sein de r\u00e9seaux d\u00e9di\u00e9s. Plusieurs de mes articles ont retenu l&rsquo;attention des instances professionnelles. Dans l&rsquo;une de mes publications, je me suis interrog\u00e9e sur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2176,2166],"tags":[1516,358,295,124,824,152,474,2179,2180,145,1483],"class_list":["post-5815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-export","category-vision-rp","tag-rp","tag-agence-de-relations-medias","tag-animation","tag-communication","tag-enseignement","tag-innovation","tag-marie-pierre-medouga","tag-opinion-publique","tag-recherches","tag-relations-publics","tag-rgpd"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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