{"id":6554,"date":"2025-04-16T11:07:02","date_gmt":"2025-04-16T10:07:02","guid":{"rendered":"https:\/\/mp-c.eu\/agence\/?p=6554"},"modified":"2025-04-16T11:34:35","modified_gmt":"2025-04-16T10:34:35","slug":"les-petits-conseils-pour-ameliorer-ses-relations-presse","status":"publish","type":"post","link":"https:\/\/mp-c.eu\/agence\/les-petits-conseils-pour-ameliorer-ses-relations-presse\/","title":{"rendered":"Les petits conseils pour am\u00e9liorer ses relations presse"},"content":{"rendered":"

On a toujours besoin de conseils pour faire son m\u00e9tier. Les relations presse qui sont en perp\u00e9tuelle \u00e9volution n’y \u00e9chappent pas. Il y a des fondamentaux. 32 ans et un peu plus apr\u00e8s avoir \u00e9crit mon premier communiqu\u00e9 de presse et dans la foul\u00e9e organis\u00e9 le premier point presse de ma toute jeune carri\u00e8re, j’avais envie de synth\u00e9tiser ce que je savais.
\nJe vous propose\u00a0 d’aborder quelques trucs et astuces sur le point presse.\u00a0 C’est en effet,\u00a0 \u00e0 toutes celles et ceux qui se posent des questions sur le m\u00e9tier d’attach\u00e9.e de presse et ses pratiques.<\/p>\n

Relations presse : des trucs et astuces \u00e9prouv\u00e9s<\/h4>\n

Sous forme de carrousel, d’audios et d’articles, vous retrouverez les trucs et astuces synth\u00e9tis\u00e9s des principales actions de relations presse :\u00a0 \u00e9laborer une strat\u00e9gie, organiser un point presse, une conf\u00e9rence de presse, interviewer, media trainer un porte parole, r\u00e9diger un communiqu\u00e9 ou un dossier de presse. Faire une note de presse, de reportage, une illustration presse. Mais aussi faire des relances, organiser le suivi presse, anticiper les demandes. Comment travaille t-on avec l’IA\u00a0 quand on est attach\u00e9.e de presse ?\u00a0 Malgr\u00e9 les r\u00e9seaux sociaux et l’irruption de l’IA dans nos m\u00e9tiers, les relations presse sont plus actuelles et utilis\u00e9es que jamais.<\/p>\n

\u00a0Le point presse en questions<\/h4>\n

Voil\u00e0 quelques questions auxquelles il faut savoir r\u00e9pondre pour argumenter aupr\u00e8s de sa client\u00e8le ou de son service sur la n\u00e9cessit\u00e9 ou non d’organiser un point presse.<\/p>\n

L’information n\u00e9cessite-t-elle un point presse ? N’y a pas t-il pas d’autres moyens de la diffuser ? Y a t-il une diff\u00e9rence entre le point presse et la conf\u00e9rence de presse ?\u00a0 Quel fichier devons-nous \u00e9tablir ? Comment le faire ? Dispose t-on d’une base de donn\u00e9es ? Quelle autre alternative avons-nous pour obtenir un listing de journalistes ? Que signifie qualifier son fichier ?\u00a0 Quel type de presse inviter ? Est-il n\u00e9cessaire de contacter les journalistes avant l’envoi du communiqu\u00e9 ou est-ce une perte de temps ? Faut-il n\u00e9cessairement relancer ? Quand ? Qui ? Et le plus important comment le faire ?\u00a0 A quelle date envoyer les invitations presse ? Faut-il les accompagner d’un communiqu\u00e9 ou non ?\u00a0 Comment joint on la presse \u00e9trang\u00e8re ? Faut-il r\u00e9diger son communiqu\u00e9 en anglais syst\u00e9matiquement ?\u00a0 Peut-on relancer via les r\u00e9seaux sociaux ? Faut-il mettre en place un syst\u00e8me d’accr\u00e9ditation ? Pour qui ? Et si on souhaite donner une information exclusive \u00e0 un m\u00e9dia ? quand donner le dossier de presse ? est-ce obligatoire d’en avoir un pour le point presse ? L’embargo est-il de mise sur un ou plusieurs documents ? Comment cela s’organise t-il ?\u00a0 Comment g\u00e9rer les demande d’interviews personnalis\u00e9e ou individuelles? Comment d\u00e9finir le lieu le plus ad\u00e9quat ? Comment choisir les porte-parole ? Faut-il des t\u00e9moignages ? Faut-il un d\u00e9roul\u00e9 ou un conducteur de l’\u00e9v\u00e8nement ? Si oui pourquoi ?<\/p>\n

Apr\u00e8s deux sessions de formations sur le th\u00e8me (en mars, et en avril), voil\u00e0 la petite synth\u00e8se que j’ai r\u00e9alis\u00e9e sp\u00e9cialement pour vous.<\/p>\n

Et si vous souhaitez en savoir davantage et r\u00e9pondre \u00e0 toutes les questions, n’h\u00e9sitez pas \u00e0 nous joindre pour aller plus loin et s\u00e9lectionner la formation qui vous convient !<\/p>\n

Vous pouvez aussi vous inscrire \u00e0 une session\u00a0 :\u00a0 s’inscrire<\/a><\/p>\n

Pour voir les formations : cliquez<\/a><\/p>\n

Pour lire un article que j’ai \u00e9crit sur le m\u00e9tier : ici <\/a>ou un autre :\u00a0 cliquez<\/a><\/p>\n

\nhttps:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2025\/04\/Point-presse-Instagram-Carrousel.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"

On a toujours besoin de conseils pour faire son m\u00e9tier. Les relations presse qui sont en perp\u00e9tuelle \u00e9volution n’y \u00e9chappent pas. Il y a des fondamentaux. 32 ans et un peu plus apr\u00e8s avoir \u00e9crit mon premier communiqu\u00e9 de presse et dans la foul\u00e9e organis\u00e9 le premier point presse de ma toute jeune carri\u00e8re, j’avais […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2166],"tags":[358,29,124,333,92,474,2272,143,145],"class_list":["post-6554","post","type-post","status-publish","format-standard","hentry","category-vision-rp","tag-agence-de-relations-medias","tag-association","tag-communication","tag-formation","tag-journaliste","tag-marie-pierre-medouga","tag-presse","tag-relations-presse","tag-relations-publics"],"acf":[],"yoast_head":"\nLes petits conseils pour am\u00e9liorer ses relations presse - MPC<\/title>\n<meta name=\"description\" content=\"Le point presse fait partie des offres de formations de l'agence MP & C. 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