{"id":6639,"date":"2025-05-16T09:17:28","date_gmt":"2025-05-16T08:17:28","guid":{"rendered":"https:\/\/mp-c.eu\/agence\/?p=6639"},"modified":"2025-05-22T18:24:54","modified_gmt":"2025-05-22T17:24:54","slug":"la-mesure-des-rp-et-les-cles-du-succes","status":"publish","type":"post","link":"https:\/\/mp-c.eu\/agence\/la-mesure-des-rp-et-les-cles-du-succes\/","title":{"rendered":"La mesure des RP et les cl\u00e9s du succ\u00e8s"},"content":{"rendered":"<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6527\" src=\"https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2025\/04\/Underwater-Big_Ocean-335x500.jpg\" alt=\"\" width=\"335\" height=\"500\" \/><\/h4>\n<h4>La mesure des RP ? \ud83d\uddde\ufe0f<\/h4>\n<h4>Quand on demande \u00e0 une agence de relations presse de fournir des KPI&rsquo;s ou des indicateurs de performances pour \u00e9laborer la mesure des actions de RP, la question est souvent d\u00e9licate.<\/h4>\n<p>\ud83d\udca5 les questions que l&rsquo;on se pose \ud83d\udca5<\/p>\n<p>Faut-il parler en termes d&rsquo;\u00e9quivalences en achats d&rsquo;espace (oui \u00e7a se fait encore !) ?<br \/>\nAlors qu&rsquo;en r\u00e9alit\u00e9, les organisations n&rsquo;auraient pas mis de budgets publicitaires (et puis un article a plus d&rsquo;audience qu&rsquo;une publicit\u00e9 !)<br \/>\nFaut-il parler en termes d&rsquo;engagements ? (le nombre de journalistes qui ont lu le communiqu\u00e9)<br \/>\nEn termes quantitatifs ? Le nombre d&rsquo;articles de presse finalement obtenus ?<br \/>\nEn termes qualitatifs : la teneur des articles (\u00e9logieux, critiques, bad buzz) ?<br \/>\nEn termes d&rsquo;audience potentielle ?<\/p>\n<p>En r\u00e9alit\u00e9, on peut utiliser tous ces crit\u00e8res parce qu&rsquo;en mati\u00e8re de relations presse car en effet c&rsquo;est un peu tout cela \u00e0 la fois qui fait le succ\u00e8s de ce m\u00e9tier.<\/p>\n<p>Quelques chiffres : \ud83d\udd22<\/p>\n<p>Par exemple pour la campagne de RP de Big Oc\u00e9an, c&rsquo;est une audience de<strong> 950 millions de personnes<\/strong> !<br \/>\nC&rsquo;est aussi 30 exp\u00e9riences majeures d&rsquo; influenceurs qui ont suscit\u00e9 des centaines de milliers d&rsquo;engagements et ont \u00e9t\u00e9 vues par plus de 5 millions de followers.\u00a0Ce sont aussi72 articles de presse d&rsquo;annonces ou de fond et des dizaines encore \u00e0 paraitre.<\/p>\n<p>\ud83d\udcc5 Et le tout du 16 mars au 8 mai 2025.<\/p>\n<p>Les relations m\u00e9dias ne sont jamais \u00ab\u00a0magiques\u00a0\u00bb : elles requi\u00e8rent du temps, de l&rsquo;expertise, des outils bien calibr\u00e9s et utilis\u00e9es \u00e0 bon escient, elles sont une formidable caisse de r\u00e9sonnance. Raison de plus pour les (re)d\u00e9couvrir !<\/p>\n<p>\ud83d\udcf2 Vous voulez en savoir davantage : \u00a0contactez nous<a href=\"https:\/\/mp-c.eu\/agence\/\" target=\"_blank\" rel=\"noopener\"> ici<\/a>.<\/p>\n<h4><strong>Bilan et mesure des RP en fran\u00e7ais<\/strong><\/h4>\n<div style=\"width: 1080px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-6639-1\" width=\"1080\" height=\"1350\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2025\/05\/BIG-Ocean-10-cles-de-reussite.mp4?_=1\" \/><a href=\"https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2025\/05\/BIG-Ocean-10-cles-de-reussite.mp4\">https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2025\/05\/BIG-Ocean-10-cles-de-reussite.mp4<\/a><\/video><\/div>\n<h4>The measurement of PR? \ud83d\uddde\ufe0f<\/h4>\n<h4>When a press agency is asked to provide KPI\u2019s or performance indicators, the question is often delicate.<\/h4>\n<h4>\ud83d\udca5 the questions we ask ourselves \ud83d\udca5<\/h4>\n<h4>Should we speak in terms of equivalents in space purchases (yes it is still done!)?<br \/>\nWhen in reality, organizations would not have put advertising budgets (and then an article has more audience than an advertisement!)<\/h4>\n<h4>Should we speak in terms of commitments? (the number of journalists who read the statement)In quantitative or qualitative terms?<br \/>\nIn terms of potential audience?<br \/>\nIn reality, we can use all these criteria because in terms of press relations because indeed it is a little bit all at once that makes the success of this profession.<\/h4>\n<h4>Some figures: \ud83d\udd22<\/h4>\n<h4>For example, the PR campaign of Big Ocean has an audience of 950 million people!<br \/>\nIt is also 28 influencer experiences that generated hundreds of thousands of engagements and were seen by more than 5 million followers.<br \/>\nThere are also 80 press articles of announcements or background and dozens still to appear.<br \/>\nAnd it is also more than 45 journalists on our 3 concert halls during the press-points<\/h4>\n<p>\ud83d\udcc5 And all from March 16 to May 8, 2025.<\/p>\n<p>Media relations are never \u00ab\u00a0magical\u00a0\u00bb: they require time, expertise, well-calibrated tools and used wisely, they are a formidable box of resonance.\u00a0All the more reason to (re)discover them!<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Public relations campaign measurement<\/strong><\/h4>\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-6639-2\" width=\"1080\" height=\"1350\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2025\/05\/Big-Ocean-Keys-of-the-success.mp4?_=2\" \/><a href=\"https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2025\/05\/Big-Ocean-Keys-of-the-success.mp4\">https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2025\/05\/Big-Ocean-Keys-of-the-success.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La mesure des RP ? \ud83d\uddde\ufe0f Quand on demande \u00e0 une agence de relations presse de fournir des KPI&rsquo;s ou des indicateurs de performances pour \u00e9laborer la mesure des actions de RP, la question est souvent d\u00e9licate. \ud83d\udca5 les questions que l&rsquo;on se pose \ud83d\udca5 Faut-il parler en termes d&rsquo;\u00e9quivalences en achats d&rsquo;espace (oui \u00e7a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6645,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2166],"tags":[2289,2006,295,2134,2286,625,2283,1166,2285,2284,2288,474,2282,143,145,2287],"class_list":["post-6639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vision-rp","tag-5-oceans-studio","tag-agence-media-presse-communication","tag-animation","tag-big-ocean","tag-chanteurs","tag-cooperation","tag-creation-dun-service-presse","tag-emmanuelle-amelin","tag-industrie-lusciale","tag-k-pop","tag-management-dun-service-de-presse","tag-marie-pierre-medouga","tag-mesure","tag-relations-presse","tag-relations-publics","tag-tournee-europeenne-dun-groupe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La mesure des RP et les cl\u00e9s du succ\u00e8s - MPC<\/title>\n<meta name=\"description\" content=\"La mesure d&#039;une campagne de RP est le r\u00e9sultat d&#039;un mix entre plusieurs indicateurs . 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