{"id":6823,"date":"2025-08-01T21:31:24","date_gmt":"2025-08-01T20:31:24","guid":{"rendered":"https:\/\/mp-c.eu\/agence\/?p=6823"},"modified":"2025-10-01T18:37:30","modified_gmt":"2025-10-01T17:37:30","slug":"mecenat-les-rivieres-sauvages-developpent-leur-service","status":"publish","type":"post","link":"https:\/\/mp-c.eu\/agence\/mecenat-les-rivieres-sauvages-developpent-leur-service\/","title":{"rendered":"M\u00e9c\u00e9nat : les rivi\u00e8res sauvages d\u00e9veloppent leur service."},"content":{"rendered":"

\"\"<\/h1>\n

Les dons font de plus belles rivi\u00e8res !<\/h3>\n

Un service m\u00e9c\u00e9nat en plein d\u00e9veloppement<\/em><\/p>\n

 <\/p>\n

Le label \u201cSite Rivi\u00e8res Sauvages\u201d entre dans une nouvelle phase de son d\u00e9veloppement avec la mise en place d\u2019un service m\u00e9c\u00e9nat d\u00e9di\u00e9. Objectif: renforcer l\u2019implication des entreprises dans la protection des derni\u00e8res rivi\u00e8res \u00e0 l\u2019\u00e9tat naturel en France. La mission a \u00e9t\u00e9 confi\u00e9e \u00e0 Marie-Pierre Medouga. <\/strong><\/p>\n

Avec 31 rivi\u00e8res labellis\u00e9es, une gouvernance optimis\u00e9e et un r\u00e9seau de gestionnaires des bassins versants plus dynamique que jamais, l\u2019Association du R\u00e9seau des Rivi\u00e8res Sauvages (ARRS) lance un appel \u00e0 collecte de fonds aupr\u00e8s des entreprises. Prot\u00e9ger les derni\u00e8res rivi\u00e8res sauvages est en effet la vocation de l\u2019ARRS qui vise le 1% des rivi\u00e8res encore sauvages en France.\u00a0 L\u2019association vient de labelliser trois nouvelles rivi\u00e8res dont l\u2019Alta Noguera Pallaresa en Espagne en juin dernier.<\/p>\n

Une nouvelle dynamique de m\u00e9c\u00e9nat<\/h4>\n

Cette nouvelle dynamique a \u00e9t\u00e9 confi\u00e9e \u00e0 Marie-Pierre Medouga, ancienne pr\u00e9sidente de l\u2019ARRS (2019-2022). Attach\u00e9e de presse de m\u00e9tier puis consultante en Relations avec les publics, elle conna\u00eet les enjeux du monde associatif et les attentes des financeurs. Elle est \u00e9galement charg\u00e9e d\u2019enseignement \u00e0 l\u2019Universit\u00e9 de Cergy, au sein de l\u2019Institut G\u00e9osciences, dans le Master 2 RSE-Communication.<\/p>\n

<\/p>\n

\u00ab Les financements publics se rar\u00e9fiant, il est imp\u00e9ratif d\u2019intensifier les relations avec les entreprises, particuli\u00e8rement celles qui ont un int\u00e9r\u00eat pour l\u2019eau, sa gestion et sa protection<\/em> \u00bb, estime Marie-Pierre Medouga.<\/p>\n

Andr\u00e9 Berne et Laurent Degrave, co-pr\u00e9sidents de l\u2019ARRS, confirment :<\/p>\n

\u00ab L\u2019ARRS est gestionnaire du label \u201cSite Rivi\u00e8res Sauvages\u201d et est d\u00e9sormais habilit\u00e9e \u00e0 recevoir des dons d\u00e9fiscalis\u00e9s. \u00c0 un moment o\u00f9 la protection de l\u2019environnement n\u2019a jamais autant mobilis\u00e9 les citoyens et citoyennes, l\u2019implication des entreprises est plus que jamais n\u00e9cessaire. Au travers de leurs strat\u00e9gies RSE, elles peuvent influer concr\u00e8tement sur la sauvegarde de nos derni\u00e8res rivi\u00e8res sauvages<\/em>\u201d.<\/p>\n

Pour faire un don ou \u00e9voquer une strat\u00e9gie de RSE, envisager une action de m\u00e9c\u00e9nat<\/strong>\u00a0 : contactez moi<\/a><\/p>\n

T\u00e9l\u00e9charger le communiqu\u00e9 : ici<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Les dons font de plus belles rivi\u00e8res ! Un service m\u00e9c\u00e9nat en plein d\u00e9veloppement   Le label \u201cSite Rivi\u00e8res Sauvages\u201d entre dans une nouvelle phase de son d\u00e9veloppement avec la mise en place d\u2019un service m\u00e9c\u00e9nat d\u00e9di\u00e9. Objectif: renforcer l\u2019implication des entreprises dans la protection des derni\u00e8res rivi\u00e8res \u00e0 l\u2019\u00e9tat naturel en France. La mission […]<\/p>\n","protected":false},"author":1,"featured_media":6826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[36],"tags":[2363,29,1078,124,1548,2364,2365,103,488,722,474,143,145],"class_list":["post-6823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse","tag-31-rivieres-labellisees","tag-association","tag-biodiversite","tag-communication","tag-dons","tag-entreprises-mecenes","tag-larrs","tag-label","tag-labellisation","tag-mecenat","tag-marie-pierre-medouga","tag-relations-presse","tag-relations-publics"],"acf":[],"yoast_head":"\nM\u00e9c\u00e9nat : les rivi\u00e8res sauvages d\u00e9veloppent leur service. - MPC<\/title>\n<meta name=\"description\" content=\"L'ARRS d\u00e9veloppe son service M\u00e9c\u00e9nat avec Marie-Pierre Medouga. 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