{"id":6974,"date":"2025-12-20T12:47:37","date_gmt":"2025-12-20T11:47:37","guid":{"rendered":"https:\/\/mp-c.eu\/agence\/?p=6974"},"modified":"2025-12-20T13:20:25","modified_gmt":"2025-12-20T12:20:25","slug":"comon-leaders-marc-michiels-et-cision-une-histoire-de-confiance","status":"publish","type":"post","link":"https:\/\/mp-c.eu\/agence\/comon-leaders-marc-michiels-et-cision-une-histoire-de-confiance\/","title":{"rendered":"Com\u2019On Leaders, Marc Michiels et Cision : une histoire de confiance"},"content":{"rendered":"<hr data-start=\"420\" data-end=\"423\" \/>\n<h3 data-start=\"425\" data-end=\"498\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6975\" src=\"https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2025\/12\/cision-com-on-leaders-decembre2025-500x479.jpg\" alt=\"\" width=\"500\" height=\"479\" srcset=\"https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2025\/12\/cision-com-on-leaders-decembre2025-500x479.jpg 500w, https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2025\/12\/cision-com-on-leaders-decembre2025-480x460.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/h3>\n<p data-start=\"500\" data-end=\"636\">Il y a des projets qui durent parce qu\u2019ils reposent sur autre chose que des effets d\u2019annonce.<br data-start=\"593\" data-end=\"596\" \/><em data-start=\"596\" data-end=\"612\">Com\u2019On Leaders<\/em> fait partie de ceux-l\u00e0.<\/p>\n<p data-start=\"638\" data-end=\"971\">Quand l\u2019aventure d\u00e9marre, il y a bien plus de dix ans, j\u2019\u00e9tais vice-pr\u00e9sidente du SYNAP. Le m\u00e9tier de communicant vivait d\u00e9j\u00e0 ses premi\u00e8res secousses : transformation num\u00e9rique, acc\u00e9l\u00e9ration des cycles m\u00e9diatiques, mont\u00e9e en puissance de nouveaux usages, recomposition des r\u00f4les entre relations presse, influence, r\u00e9putation et strat\u00e9gie. Nous \u00e9tions\u00a0 d\u00e9j\u00e0 partenaire de Culture RP.<\/p>\n<p data-start=\"973\" data-end=\"1089\">Ce que <em data-start=\"980\" data-end=\"996\">Com\u2019On Leaders<\/em> a apport\u00e9 \u2014 et continue d\u2019apporter \u2014 tient en trois mots : <strong data-start=\"1056\" data-end=\"1088\">confiance, partage, parcours<\/strong>.<\/p>\n<p data-start=\"1091\" data-end=\"1465\">Confiance entre des professionnels qui acceptent de ne pas simplifier \u00e0 outrance un m\u00e9tier multiforme et parfois inconfortable.<br data-start=\"1218\" data-end=\"1221\" \/>Partage d\u2019exp\u00e9riences, de doutes, de m\u00e9thodes, sans posture de surplomb ni recettes toutes faites.<br data-start=\"1319\" data-end=\"1322\" \/>Parcours enfin : des trajectoires diff\u00e9rentes, des expertises compl\u00e9mentaires, qui racontent une profession en mouvement, loin des caricatures.<\/p>\n<p data-start=\"1467\" data-end=\"1782\">Ce qui m\u2019a toujours frapp\u00e9e dans cette dynamique port\u00e9e par Marc Michiels avec le soutien de Cision, c\u2019est la constance. La capacit\u00e9 \u00e0 inscrire la r\u00e9flexion dans le temps long, \u00e0 faire dialoguer g\u00e9n\u00e9rations, profils, sensibilit\u00e9s \u2014 et \u00e0 donner de la visibilit\u00e9 \u00e0 des voix qui ne sont pas toujours les plus audibles.<\/p>\n<p data-start=\"1784\" data-end=\"2132\">Notre m\u00e9tier change sans cesse.<br data-start=\"1815\" data-end=\"1818\" \/>Nous r\u00e9pondons aux d\u00e9fis technologiques, aux mutations des usages, aux \u00e9volutions culturelles et soci\u00e9tales en nous adaptant en permanence. Mais cette adaptation n\u2019est ni une reddition, ni un effacement. Elle suppose une <strong data-start=\"2039\" data-end=\"2066\">exigence intellectuelle<\/strong>, une <strong data-start=\"2072\" data-end=\"2099\">\u00e9thique professionnelle<\/strong> et une <strong data-start=\"2107\" data-end=\"2131\">lecture fine du r\u00e9el<\/strong>.<\/p>\n<p data-start=\"2134\" data-end=\"2453\">C\u2019est aussi pour cela que ces espaces comptent.<br data-start=\"2181\" data-end=\"2184\" \/>Parce qu\u2019ils permettent de penser les R.P\u00a0 (relations avec les publics) autrement que comme une simple bo\u00eete \u00e0 outils. Et parce qu\u2019ils rappellent que derri\u00e8re les strat\u00e9gies, il y a des femmes et des hommes, des histoires professionnelles, des engagements \u2014 parfois discrets, mais durables.<\/p>\n<p data-start=\"2455\" data-end=\"2609\">Faire partie de cette histoire, continuer \u00e0 y contribuer, c\u2019est assumer une place. Non pas par cooptation, mais par le travail, la dur\u00e9e et le dialogue.<\/p>\n<p data-start=\"2455\" data-end=\"2609\">Pour retrouver les contributions de tous les professionnels cit\u00e9s sur la photo de Com On Leaders: c&rsquo;est <a href=\"https:\/\/www.cision.fr\/search\/?p=1&amp;type=siteSearch&amp;s=Com%25E2%2580%2599On%2520Leaders\" target=\"_blank\" rel=\"noopener\">ici\u00a0<\/a><\/p>\n<p data-start=\"2455\" data-end=\"2609\">L&rsquo;ensemble de mes publications avec Cision :<a href=\"https:\/\/mp-c.eu\/agence\/publications\/\" target=\"_blank\" rel=\"noopener\"> l\u00e0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a des projets qui durent parce qu\u2019ils reposent sur autre chose que des effets d\u2019annonce.Com\u2019On Leaders fait partie de ceux-l\u00e0. Quand l\u2019aventure d\u00e9marre, il y a bien plus de dix ans, j\u2019\u00e9tais vice-pr\u00e9sidente du SYNAP. Le m\u00e9tier de communicant vivait d\u00e9j\u00e0 ses premi\u00e8res secousses : transformation num\u00e9rique, acc\u00e9l\u00e9ration des cycles m\u00e9diatiques, mont\u00e9e en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2166],"tags":[358,540,124,27,2420,474,143,145,2419],"class_list":["post-6974","post","type-post","status-publish","format-standard","hentry","category-vision-rp","tag-agence-de-relations-medias","tag-cision","tag-communication","tag-confiance","tag-marc-michiels","tag-marie-pierre-medouga","tag-relations-presse","tag-relations-publics","tag-synap-communicant-rp-com-on-leaders"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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