{"id":7200,"date":"2026-09-22T22:22:17","date_gmt":"2026-09-22T21:22:17","guid":{"rendered":"https:\/\/mp-c.eu\/agence\/?p=7200"},"modified":"2026-09-22T23:45:53","modified_gmt":"2026-09-22T22:45:53","slug":"preserver-avant-de-reparer-mecenat","status":"publish","type":"post","link":"https:\/\/mp-c.eu\/agence\/preserver-avant-de-reparer-mecenat\/","title":{"rendered":"Pr\u00e9server avant de r\u00e9parer : l&rsquo;exemple du Remous #Mecenat"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7202 aligncenter\" src=\"https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2026\/09\/le-process-preservation-MPC-500x281.png\" alt=\"\" width=\"500\" height=\"281\" \/><\/p>\n<p style=\"text-align: left;\">Ce samedi 19 septembre, le Remous, petit cours d\u2019eau alpin de 15 kilom\u00e8tres avec ses affluents, a \u00e9t\u00e9 officiellement c\u00e9l\u00e9br\u00e9 comme <strong>Site Rivi\u00e8res Sauvages<\/strong>. Sa labellisation engage d\u00e9sormais les acteurs du territoire dans un programme d\u2019actions de cinq ans destin\u00e9 \u00e0 pr\u00e9server son fonctionnement naturel.<\/p>\n<p style=\"text-align: left;\"><strong>Ces programmes ont besoin d\u2019\u00eatre financ\u00e9s. Maintenant.<\/strong><\/p>\n<p style=\"text-align: left;\">Parce qu\u2019il co\u00fbte toujours moins cher d\u2019agir lorsque les premiers signaux apparaissent que lorsque la rivi\u00e8re est d\u00e9j\u00e0 d\u00e9grad\u00e9e. <strong>Il s\u2019agit de financer des actions de sauvegarde des esp\u00e8ces, de mobiliser des collaborateurs, d\u2019\u00e9duquer les enfants, d\u2019associer les citoyens et de prendre part \u00e0 la pr\u00e9servation d\u2019un territoire.<\/strong><\/p>\n<p>C\u2019est pr\u00e9cis\u00e9ment ce que propose le R\u00e9seau des Rivi\u00e8res Sauvages aux entreprises.<\/p>\n<h4><strong>Pourquoi cette urgence ?<\/strong><\/h4>\n<p>Parce que <strong>les fleuves commencent petits<\/strong>. Un torrent, un nant, un ru, un ruisseau ou un affluent peuvent sembler anecdotiques. Ils ne le sont pas. Ils constituent l\u2019amont du r\u00e9seau hydrographique. Ce qui se produit sur ces petits cours d\u2019eau donne parfois les premiers indices de ce qui pourra, demain, affecter les rivi\u00e8res et les fleuves qu\u2019ils alimentent.<\/p>\n<p>Les derni\u00e8res observations de l\u2019Office fran\u00e7ais de la biodiversit\u00e9 (OFB) sur les assecs et les ruptures d\u2019\u00e9coulement des petits cours d\u2019eau mettent pr\u00e9cis\u00e9ment en lumi\u00e8re cette fragilit\u00e9 croissante.<\/p>\n<p>Ces cours d\u2019eau sont en quelque sorte <strong>les signaux faibles du syst\u00e8me hydrologique<\/strong>.<\/p>\n<p>Et c\u2019est l\u00e0 que commence la pr\u00e9servation. Pr\u00e9server ne signifie pas mettre la nature sous cloche. Il ne s\u2019agit ni de revenir \u00e0 un \u00e9tat originel fantasm\u00e9, ni d\u2019emp\u00eacher les activit\u00e9s humaines.<\/p>\n<h4><strong>Pr\u00e9server, c\u2019est observer et d\u00e9tecter :<\/strong><\/h4>\n<ul>\n<li>une modification des \u00e9coulements ;<\/li>\n<li>une biodiversit\u00e9 qui s\u2019appauvrit ;<\/li>\n<li>une zone humide qui fonctionne moins bien ;<\/li>\n<li>une esp\u00e8ce end\u00e9mique qui dispara\u00eet ou une esp\u00e8ce invasive qui prolif\u00e8re.<\/li>\n<\/ul>\n<p>Puis comprendre ces signaux et construire les programmes d\u2019actions capables d\u2019y r\u00e9pondre avant qu\u2019ils ne deviennent des alarmes.<\/p>\n<p>C\u2019est exactement la philosophie d\u00e9fendue par le R\u00e9seau depuis des ann\u00e9es. En 2021 d\u00e9j\u00e0, devant une commission d\u2019enqu\u00eate de l\u2019Assembl\u00e9e nationale, il alertait sur le d\u00e9s\u00e9quilibre entre les moyens consacr\u00e9s \u00e0 la restauration des milieux d\u00e9grad\u00e9s et ceux destin\u00e9s \u00e0 maintenir en bon \u00e9tat les rivi\u00e8res qui le sont encore.<\/p>\n<p>Le constat \u00e9tait clair : la politique de l\u2019eau faisait encore trop souvent la part belle \u00e0 la restauration au d\u00e9triment de la pr\u00e9servation. Or une rivi\u00e8re en bon \u00e9tat rend d\u00e9j\u00e0 des services consid\u00e9rables : qualit\u00e9 de l\u2019eau, biodiversit\u00e9, habitats, r\u00e9gulation hydrologique, attractivit\u00e9 des territoires.<\/p>\n<p>Sur le Remous, les enfants de l\u2019\u00e9cole de Champagny ont par exemple r\u00e9alis\u00e9 une carte sensible de leur rivi\u00e8re dans le cadre du programme <strong>Graines de Rivi\u00e8res Sauvages<\/strong>.<\/p>\n<p>C\u2019est cela que le m\u00e9c\u00e9nat doit permettre de d\u00e9velopper : <strong>une meilleure connaissance du milieu pour mieux le prot\u00e9ger.<\/strong> Pas seulement financer une structure.<\/p>\n<p><strong>Financer des programmes qui emp\u00eachent un signal faible de devenir une urgence co\u00fbteuse.<\/strong><\/p>\n<p>Et permettre aux entreprises qui les soutiennent d\u2019y associer leurs salari\u00e9s, leurs familles, leurs clients ou leurs territoires.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7201 size-thumbnail aligncenter\" src=\"https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2026\/09\/remous-2026-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/p>\n<h4><strong>Car si donner est utile, s\u2019engager est plus puissant. <\/strong><strong>Comment le faire\u00a0? <\/strong><strong>\u00a0<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7205 \" src=\"https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2026\/09\/tableau-du-flechage-de-mecenat-2026-500x190.jpg\" alt=\"\" width=\"745\" height=\"283\" srcset=\"https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2026\/09\/tableau-du-flechage-de-mecenat-2026-500x190.jpg 745w, https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2026\/09\/tableau-du-flechage-de-mecenat-2026-480x183.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 745px, 100vw\" \/><\/p>\n<p style=\"text-align: left;\">*\u00ab Apr\u00e8s r\u00e9duction fiscale de 60 %, sous r\u00e9serve de l\u2019\u00e9ligibilit\u00e9 de l\u2019entreprise au r\u00e9gime fiscal du m\u00e9c\u00e9nat et des plafonds applicables. \u00bb<\/p>\n<p>Vous souhaitez combiner partenariat et m\u00e9c\u00e9nat\u00a0? Des programmes sur mesure pour vos collaborateurs ou des suggestions\u00a0?<\/p>\n<p>Contactez-moi\u00a0! \u00a0J\u2019accompagne les Rivi\u00e8res Sauvages depuis plus d\u2019une dizaine d\u2019ann\u00e9es.<\/p>\n<p>Pour en savoir davantage\u00a0: <a href=\"https:\/\/rivieres-sauvages.fr\/entretien-impact-info-pourquoi-preserver-les-rivieres-sauvages\/\">Podcast de Laurent Degrave\u00a0<\/a><\/p>\n<p>Et d\u00e9couvrir nos ambassadeurs\u00a0: \u00a0<a href=\"https:\/\/rivieres-sauvages.fr\/larrs-developpe-son-reseau-dambassadeurs-rivieres-sauvages\/\">ici<\/a><\/p>\n<p>Et encore davantage sur le site\u00a0: <a href=\"http:\/\/www.riviere-sauvage.fr\">www.riviere-sauvage.fr<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce samedi 19 septembre, le Remous, petit cours d\u2019eau alpin de 15 kilom\u00e8tres avec ses affluents, a \u00e9t\u00e9 officiellement c\u00e9l\u00e9br\u00e9 comme Site Rivi\u00e8res Sauvages. Sa labellisation engage d\u00e9sormais les acteurs du territoire dans un programme d\u2019actions de cinq ans destin\u00e9 \u00e0 pr\u00e9server son fonctionnement naturel. Ces programmes ont besoin d\u2019\u00eatre financ\u00e9s. Maintenant. Parce qu\u2019il co\u00fbte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[2166],"tags":[2535,1548,581,432,2532,2536,2534,2533,265],"class_list":["post-7200","post","type-post","status-publish","format-standard","hentry","category-vision-rp","tag-ambassadeurs","tag-dons","tag-generosite","tag-mecenes","tag-preservation-campagne-de-mecenat","tag-programme-pluriannuel","tag-renaturation","tag-restauration","tag-rivieres-sauvages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pr\u00e9server avant de r\u00e9parer : l&#039;exemple du Remous #Mecenat - MPC<\/title>\n<meta name=\"description\" content=\"Pr\u00e9server avant que restaurer, c&#039;est ce que font les m\u00e9c\u00e8nes des Rivi\u00e8res Sauvages. 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