{"id":7238,"date":"2026-11-10T22:13:54","date_gmt":"2026-11-10T21:13:54","guid":{"rendered":"https:\/\/mp-c.eu\/agence\/?p=7238"},"modified":"2026-11-10T22:14:30","modified_gmt":"2026-11-10T21:14:30","slug":"bio-en-normandie-appelle-les-entreprises-a-s-engager","status":"publish","type":"post","link":"https:\/\/mp-c.eu\/agence\/bio-en-normandie-appelle-les-entreprises-a-s-engager\/","title":{"rendered":"BIO EN NORMANDIE APPELLE LES ENTREPRISES \u00c0 S\u2019ENGAGER"},"content":{"rendered":"<h3 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7239 aligncenter\" src=\"https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2026\/11\/Visite-agricole-au-marche-de-campagne-500x375.png\" alt=\"\" width=\"500\" height=\"375\" \/><\/h3>\n<h3 style=\"text-align: center;\"><strong>ALIMENTATION, SANT\u00c9 ET MARQUE EMPLOYEUR : BIO EN NORMANDIE APPELLE LES ENTREPRISES \u00c0 S\u2019ENGAGER<\/strong><\/h3>\n<p style=\"text-align: center;\"><strong><em>Une campagne de m\u00e9c\u00e9nat pour soutenir des projets agricoles concrets sur le territoire normand.<\/em><\/strong><\/p>\n<p><strong>Alors que les entreprises cherchent \u00e0 donner davantage de sens \u00e0 leurs engagements sociaux et soci\u00e9taux, Bio en Normandie lance un appel au m\u00e9c\u00e9nat aupr\u00e8s des acteurs \u00e9conomiques r\u00e9gionaux. Objectif : mobiliser les entreprises autour de projets concrets en faveur d\u2019une agriculture biologique locale, d\u2019une alimentation de qualit\u00e9 et de la p\u00e9rennit\u00e9 des fermes normandes. Une d\u00e9marche qui fait \u00e9galement \u00e9cho aux pr\u00e9occupations des employeurs en mati\u00e8re de sant\u00e9, de bien-\u00eatre des collaborateurs et de marque employeur.<\/strong><\/p>\n<h4><strong>L\u2019alimentation, un enjeu qui concerne aussi les entreprises<\/strong><\/h4>\n<p>La sant\u00e9 et le bien-\u00eatre des salari\u00e9s occupent une place importante dans les politiques de ressources humaines et de responsabilit\u00e9 soci\u00e9tale des entreprises. Mais la qualit\u00e9 de l\u2019alimentation, pourtant essentielle \u00e0 la vie quotidienne, reste encore insuffisamment pr\u00e9sente dans leurs engagements.<\/p>\n<p>Soutenir l\u2019agriculture biologique locale, c\u2019est contribuer \u00e0 pr\u00e9server les capacit\u00e9s de production alimentaire du territoire, accompagner les agriculteurs et favoriser le d\u00e9veloppement de fili\u00e8res de proximit\u00e9. C\u2019est \u00e9galement une occasion pour les entreprises d\u2019affirmer un engagement qui parle \u00e0 leurs collaborateurs, \u00e0 leurs partenaires et \u00e0 leurs clients.<\/p>\n<p>Avec sa campagne de m\u00e9c\u00e9nat, Bio en Normandie entend rapprocher le monde agricole et les acteurs \u00e9conomiques autour d\u2019une ambition commune : faire de l\u2019alimentation un sujet de mobilisation collective.<\/p>\n<h4><strong>Des projets concrets, des montants identifi\u00e9s<\/strong><\/h4>\n<p>Pour permettre aux entreprises de mesurer la port\u00e9e de leur engagement, Bio en Normandie a identifi\u00e9 plusieurs actions susceptibles de b\u00e9n\u00e9ficier d\u2019un soutien financier :<\/p>\n<ul>\n<li>1 500 \u20ac pour accompagner une ferme dans la pr\u00e9paration de sa transmission ;<\/li>\n<li>2 100 \u20ac pour accompagner techniquement et \u00e9conomiquement une ferme apr\u00e8s son installation ;<\/li>\n<li>2 500 \u20ac pour r\u00e9aliser un diagnostic du sol ;<\/li>\n<li>2 800 \u20ac pour r\u00e9aliser un diagnostic climat, notamment sur le bilan et le stockage du carbone ;<\/li>\n<li>3 400 \u20ac pour accompagner une ferme dans sa conversion \u00e0 l\u2019agriculture biologique ;<\/li>\n<li>3 500 \u20ac pour accompagner une ferme dans son adaptation au changement climatique.<\/li>\n<\/ul>\n<p>Ces montants correspondent aux co\u00fbts d\u2019interventions identifi\u00e9s par Bio en Normandie. Ils illustrent la diversit\u00e9 des projets pouvant \u00eatre soutenus gr\u00e2ce au m\u00e9c\u00e9nat. Au-del\u00e0 du financement, l\u2019enjeu est de construire des partenariats durables entre entreprises et acteurs agricoles.<\/p>\n<h4><strong>Le m\u00e9c\u00e9nat, un levier d\u2019engagement et de marque employeur<\/strong><\/h4>\n<p>Pour une entreprise, le m\u00e9c\u00e9nat ne se r\u00e9sume pas \u00e0 une contribution financi\u00e8re. Il traduit une volont\u00e9 de participer \u00e0 la vie de son territoire et de soutenir des projets d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral dont les r\u00e9sultats peuvent \u00eatre expliqu\u00e9s et partag\u00e9s.<\/p>\n<p>Dans un contexte o\u00f9 les salari\u00e9s sont attentifs aux engagements de leur employeur, soutenir une agriculture de proximit\u00e9, une alimentation de qualit\u00e9 et la transmission des savoir-faire peut contribuer \u00e0 donner une dimension concr\u00e8te \u00e0 la politique de responsabilit\u00e9 soci\u00e9tale de l\u2019entreprise.<\/p>\n<p>Bio en Normandie souhaite ainsi encourager des passerelles entre les entreprises, leurs collaborateurs et les producteurs biologiques normands, sans confondre m\u00e9c\u00e9nat et prestations commerciales.<\/p>\n<h4><strong>Comment soutenir Bio en Normandie ?<\/strong><\/h4>\n<p>Les entreprises peuvent d\u00e9couvrir la d\u00e9marche, prendre contact avec l\u2019association et contribuer \u00e0 sa campagne de m\u00e9c\u00e9nat sur : <a href=\"https:\/\/bio-normandie.org\/accueil-2\/faire-un-don\/\">https:\/\/bio-normandie.org\/accueil-2\/faire-un-don\/<\/a><\/p>\n<h5><strong><em>\u00c0 propos de Bio en Normandie<\/em><\/strong><\/h5>\n<p>Bio en Normandie est une association de producteurs et productrices engag\u00e9s dans le d\u00e9veloppement d\u2019une agriculture biologique locale, \u00e9quitable et r\u00e9mun\u00e9ratrice. Pr\u00e9sente dans les cinq d\u00e9partements normands, elle accompagne les agriculteurs dans leurs projets d\u2019installation, de conversion, de d\u00e9veloppement et de transmission. Elle intervient \u00e9galement aupr\u00e8s des collectivit\u00e9s et des acteurs des fili\u00e8res alimentaires pour favoriser une alimentation biologique de proximit\u00e9.<\/p>\n<p>En savoir davantage ?<\/p>\n<p><a href=\"https:\/\/bio-normandie.org\/accueil-2\/faire-un-don\/\" target=\"_blank\" rel=\"noopener\">visiter le site web\u00a0<\/a><\/p>\n<p><a href=\"https:\/\/www.agencebio.org\/decouvrir-le-bio\/en-finir-avec-les-idees-fausses-sur-le-bio\/?utm_source=brevo&amp;utm_medium=email&amp;utm_campaign=NEWSLETTER%2028\" target=\"_blank\" rel=\"noopener\">En finir avec les id\u00e9es fausses sur le bio<\/a><\/p>\n<p><a href=\"https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2026\/11\/CP_Bio_Normandie_VF.pdf\" target=\"_blank\" rel=\"noopener\">Lire le communiqu\u00e9 dans son int\u00e9gralit\u00e9\u00a0<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-7240 size-thumbnail\" title=\"entreprises - m\u00e9c\u00e9nat\" src=\"https:\/\/mp-c.eu\/agence\/wp-content\/uploads\/2026\/11\/LOGO-DEF-HD_LOGO_QUADRI-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ALIMENTATION, SANT\u00c9 ET MARQUE EMPLOYEUR : BIO EN NORMANDIE APPELLE LES ENTREPRISES \u00c0 S\u2019ENGAGER Une campagne de m\u00e9c\u00e9nat pour soutenir des projets agricoles concrets sur le territoire normand. Alors que les entreprises cherchent \u00e0 donner davantage de sens \u00e0 leurs engagements sociaux et soci\u00e9taux, Bio en Normandie lance un appel au m\u00e9c\u00e9nat aupr\u00e8s des acteurs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7239,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[36],"tags":[2493,2557,29,1969,1852,1548,694,179,581,722,474,2556,2542,2555,267,145,2558,268],"class_list":["post-7238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse","tag-agriculture-biologique","tag-alimentation-saine","tag-association","tag-collaborateurs","tag-collectivites","tag-dons","tag-engagement","tag-entreprises","tag-generosite","tag-mecenat","tag-marie-pierre-medouga","tag-marque-employeur","tag-normandie","tag-qvt","tag-regions","tag-relations-publics","tag-restauration-collective","tag-territoires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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